Confidential · AVD-2026-001

Proposal for AVDesigners.com

This document was prepared for Matt Catton and AVDesigners.com leadership. Enter the access code to continue.

 

Hint: AVD + the year you opened your doors.

SEO Holdings
AVD-2026-001 May 6, 2026 Prepared for Matt Catton

Modern Search
Growth System

Prepared for AVDesigners.com

B
Brian Frick
SEO Holdings · brian@seo.holdings
A note from Brian

Hi Matt —

Thanks again for taking the time to walk through AVDesigners.com and your current lead flow today. I appreciate your openness about what is and isn't working.

This summary is a reference for your conversation with your boss next week. It mirrors what we discussed, in the order we discussed it, and lands on the specific investment and onboarding steps if you decide to move forward.

If anything below is unclear or you want me to expand a section before the meeting — just reply.

Current State Analysis

A 30-Year Brand, Underrepresented Online

The credibility exists in the market. The site, listings, and lead flow aren't translating it into commercial pipeline.

01 · Website Presence

No vertical segmentation

The current design does not yet segment your high-value verticals — sports bars, restaurants, corporate, worship, and education. Buyers see one generic AV story instead of pages built for the work they're hiring you to do.

02 · Search Visibility

Missing on commercial terms

The site lacks visibility for key commercial queries and has minimal presence in AI-generated search answers — Google AI Overviews, ChatGPT, Claude, Perplexity. Buyers are increasingly asking those tools first.

03 · Local Optimization

Listings underused

Google Business Profile and citations are underutilized, missing proximity-based ranking opportunities. Cleaning these up is mechanical work with outsized return for a thirty-year brand in a defined service area.

04 · Lead Quality

Skewed toward low-value

Without a qualification layer at intake, the pipeline skews toward smaller jobs and tire-kickers. Your time is spent sorting rather than closing the projects that actually move the business.

Why It's Solvable

Search Is Three Channels Now

Win all three or lose share every quarter. Most operators still play only the first.

01 · SEO

Search Engine Optimization

Google blue-links and Maps. Still drives the majority of high-intent commercial clicks. Technical health, segmented architecture, and local authority.

02 · AIO

AI Overview Optimization

Google's generated answers above the blue links. Getting cited here puts your name in front of buyers before they click anything. The first-mover window is open right now.

03 · GEO

Generative Engine Optimization

ChatGPT, Claude, Perplexity. When a GM asks "best commercial AV in Indianapolis," these answer. New word-of-mouth. Target: 5+ commercial-prompt citations by Month 6.

Where you're well-positioned: your client roster — Kilroy's, BWW, Scotty's, HC Tavern, IU Memorial Union, City of Lebanon — is ideal training data for AI engines. Structure it so the models learn you, and the proof compounds.
Proposed Strategy

Two Phases. Evidence-Gated.

Phase 0 proves the model in 30 days. Phase 1 only happens if the evidence is there.

Phase 0 · Days 1–30

Proof of Concept

  • Launch segmented landing experiences for high-value hospitality verticals
  • Implement geofenced Local Services and search campaigns
  • Add a qualification form that prioritizes projects valued at $15K+
  • Establish call tracking and conversion analytics so every lead source is visible
Phase 1 · Months 2–4 · Optional

Compound the Wins

  • Restructure the main site around vertical pages and an authority-driven brand story
  • Optimize local listings and implement a review-generation loop
  • Build schema and content for visibility inside ChatGPT, Claude, and other AI assistants
  • Align reporting with closed revenue, not vanity metrics
Investment Summary

Three Lines. No Surprises.

One retainer for the work. One line for hosting. Ad spend goes directly to Google on your card.

SEO · PPC · Site Work
$2,250
per month
Active campaign management, segmented landing pages, lead qualification, listings, AI search visibility. Direct line to me — no account-manager middleware.
Hosting & Maintenance
$200
per month
Same-day changes. Bug fixes included. No three-week ticket queue.
Ad Spend (paid to Google)
$750–$1,000
per month
Charged directly to your card by Google. Pause or scale anytime based on what the data shows.
Terms: month-to-month with 14 days' notice. You retain ownership of every asset built — pages, copy, ad accounts, tracking, content. Walk anytime, take it all with you.
Onboarding Requirements

What I'll Need from You

Standard access checklist. Most of this is about confirming what already exists, not building net-new accounts.

System Access

  • Hosting / CMS admin access
  • Google Analytics
  • Google Search Console
  • Google Business Profile

Business Inputs

  • List of marquee clients we can name on landing pages
  • Available media assets (photos, video, B-roll)
  • Your specific definition of a "qualified" lead
  • Optional: template I'll provide for requesting historical reports, keyword research, and campaign data from your current agency
How to Start

Reply "let's go"
to my email

Hit reply on the message I just sent you and write "let's go" — I'll send the formal kickoff link and access checklist within the hour.

Reply to Brian's email

Or start a fresh thread: brian@seo.holdings